Social media is one of the powerful internet marketing platform used by small and medium scale business to reach their target customer or potential audience. More revealing is that more than 80% of your current customers are on different social media platforms like Facebook, Pinterest, Instagram, Twitter, etc. They use this medium to interact with different brands. So, if you refuse to apply social media marketing to your business blog, you will lose your customers to your competitors.
In recent time, business owners have no option than to incorporate social media marketing into their business marketing plan. Social media is helping different business owners to meet their target. Social media marketing is a remarkable way to create devoted brand advocates and at the same time, drive leads to boost sales. Your level of expertise will determine how successful your business becomes using social media marketing.
What is Social Media Marketing?
Social media marketing also know as SMM, is an internet marketing process which involves creating and sharing of strategic business content on social media platforms. This content may include text, videos, images, among other content capable of attracting audience engagement. These contents can also be sponsored to drive more traffic to a sales page, business websites, blogs, etc.
This post was written to teach you how effective social media marketing is to your business blog. You will also learn the possible ways you could use social media marketing tips to improve your business presence online. With these social media tips, you can develop the right strategy that will make your products and services go viral.
Before making any move towards creating social media campaigns for marketing purpose, please try and consider your business goals. If you go without the right social media strategy, failure is inevitable. You will only spend money wandering around the platform. The whole process might be fun. The button line is you will record major loss.
In a bid to define your social media marketing goals, ask yourself the following questions:
- What is the business target you wish to achieve?
- Who is your target audience?
- Which of the social media platform do your target audience hangs out, and how do you reach them?
- Which message do you wish to pass across?
Your answers to these questions will determine how your social media marketing will turn out. The nature of your business should be well structured to attract your target audience if you use the right social media strategy.
The impact of social media on business reflects when the right social media platform is used. Let’s say your blog niche is based on traveling, e-commerce or photography. These niches are highly visual, and the effectiveness of this social media marketing can only be felt when you make use of Pinterest or Instagram platform. On the other hand, a corporate website or a business blog will enjoy the impact of social media on their communication using Facebook, Twitter or LinkedIn.
Companies that use social media all the time experiences little or no difficult achieving their internet marketing goals. Social media marketing impact on business includes:
- Continuous increase in business website traffic
- Increase brand awareness
- Improve communication level between business and their customers
- Create the right brand identity and a positive brand association
- Build conversions
If you can engage your customers using the right social media marketing platform, you to achieve all other marketing goals on your business list.
Before you begin a social media marketing or campaign, there are few tips you should know to help you strategize for the best campaign. Some are listed below.
Social media content planning
As earlier mentioned, if you need to build a social media marketing plan. Start with some low, competitive keyword research to help you brainstorm relevant content ideas that will be of interest to your target audience. Research about your competitors to see what they are doing to drive the best social media engagement.
Digital media created opportunities for companies to excel, and social media marketing is one of the driving forces of this fast level of business growth. Similar to other online marketing media, Content remains king and a requirement in your social media marketing. Don’t just post relevant and engaging content, but post them consistently, and it should convey valuable information that your customers will find helpful. You can make use of text, infographics, images, videos, and unique guides to form your social media marketing content.
A consistent brand image of your business
Using Facebook as a sample, you need to include your brand image in your business campaign to show the authenticity of your brand. Each time you use images or video content, it helps your business to project your brand identity across different social media platforms. Remember each social media platform has its unique way of advertising your business. So, you have to stay consistent with your brand image.
Social media marketing remains the best way to share your business websites or blog link to your target audience. This way, you can leverage your blog uniqueness to attract more followers and potential customers. You can get links in return for linking your internet marketing blog to social media.
Always track your competitors
Similar to all internet marketing, always keep an eye on your competitors, they are an excellent source for researching low competitive keywords alongside other relevant social media marketing insights. If you notice they are using a particular technique to engage their social media fans. It will be wise to use the same strategy in your social marketing business. If it works for them, it will surely work for you as long as you do it appropriately. Just be patient enough to learn the specific tools and procedures they are using.
Social media is very new but a powerful internet marketing strategy you can use to achieve the best results for your business. Almost everyone loves to visit their social media daily. For this reason, you have to fast track your competitors and beat the competition using social media marketing techniques.
You can share your social marketing experience with us or ask questions on this article via our comment session below.